Cosmetic Chemistry Creates Girl Scientists
Cosmetic chemistry? What’s that?
It is the path to more girls pursuing science.
Yes, the make-up, bath products, and perfumes young women love to use is all a byproduct of chemistry. To create more girl scientists, we need to show students not only what chemistry is, but also illuminate the end product it creates.
Starting as early as pre-school, educators plant the idea that learning is fun. As you may have guessed, that notion flies out the window once students reach elementary school. This is especially true when it comes to science, technology, engineering, and math.
This is why, as an organization dedicated to bridging the gap for girls in high-paying STEM fields, we advocate letting female students “get creative” as they learn about science.
When science becomes an expressive exercise, STEM (science, technology, engineering, and math) becomes STEAM (science, technology, engineer, ART, and math.) It’s the perfect balance between the humanities and hard sciences.
What’s even better: adding art and creativity to scientific curriculum allows girls to have fun while preparing for lucrative, game-changing careers.
Why Are There So Few Women in Chemistry Fields?
In classes, girls hear about chemical compounds, exothermic reactions, and how carbon is the source chemical for all living things. While this knowledge is paramount to future study, it does not reveal what chemistry makes possible.
If you need a prime example, look no further than the cosmetics industry. You may have heard a few of these names: The L’Oréal Group, The Procter & Gamble Company, Unilever, Shiseido Company, Limited and Estée Lauder Companies, Inc.
Did you know that these companies produce multiple billions of dollars each year? And these enterprises generate this kind of capital by manufacturing a product meant for women and girls to consume.
That said, here’s another question that few people have considered. Why are most cosmetic company CEOs and scientists men?
In fact, men make up a whopping 68% of professional chemists.[i] The scarcity of female executives and scientists is alarming, and it’s a major factor that keeps the gender pay gap in its current state.
How GPS Molds the Future’s Female Chemists
We designed GPS studios for one reason: we grew tired of seeing girls grow up and make compromises. Financial and personal compromises, that is. If parents and educators are to groom the world’s next female scientific pioneers, it’s high time we made the curriculum more relevant to today’s world.
GPS Studios provide parents, teachers, and administrators with an adjunct resource that deepens their female students’ intelligence and scientific skills. Not to mention, we make chemistry fun.
Our GPS Studios initiative involves out-of-school time clubs that meet before or after school hours, on Saturdays, or during the summer. Our team has created a safe and stimulating environment where girls can be expressive while they discover the wonders of science.
Each week, the future female scientists are empowered and educated. They create cosmetics, bath products, and perfumes. In this way, we’re not only showing girls the Beauty of Science, our educators also show them how to use chemistry to create products.
They’re not only becoming scientists; they’re turning into entrepreneurs who will learn how to market and sell the products they create.
All the while, they’re also discovering how to inject more ethics into the business world. The chemicals used to create the cosmetics remain safe and natural—i.e. non-toxic. Our goal is not only to allow girls to become scientists, but to also become game-changers in the world of business.